EASY
ART Co.Ltd.,
is a manufacturer and distributor in IT business composed of more
than 50 marketing experts including product consultants at first-class
IT centers all over the country.
With our ‘Manufacturer Network’, connecting with more than 10
manufacturers and overseeing more than 500 product-items, together
with the great determination to make IT access easy for Thai people,
we, Thai-team company, therefore, come to be a part of Thai people’s
lives as ‘The True Buddy of IT People’.
Mission: Marketing
goes together with Sales
Access the customers’ needs (Customer Oriented) by presenting our
customers the Quality and Product Value Added
Reaching Out and Covering All Areas in the Country
Access all resources for the IT lovers, inclusively stationary,
office materials and photo & camera shop in partnership. Everywhere
is the beginning step of IT lovers.
One Stop Shopping and Service
With our Manufacturer Network, we emphasize in service area for
the benefits and conveniences of the customers
Corporate Chronicle: Our company has been established since the 1st of November
2001, registered with 1 Million Baht establishing capital as EASY
ART Co.Ltd., located at the first floor of No.408 Building, Rachadapisek
Road, Samsennok Sub-district, Huaykwang District, Bangkok 10310.
You can also contact us via E-mail address: contactus@easyart.co.th
or visit our website www.easyart.co.th. Presently, we expand the
capital into 20 Million Baht totally and our high-level executives
are as follows:
Executives Management
1.
Mr. Surisak Tawalsakwudhi
Managing Director
2.
Mr. Kittiwat Ngamsomprasert
Deputy Managing Director
3.
Ms. Maneerat Suknirunjaru
Marketing Director
Our Products & Services
1. EZ ART Inkjet &
Laser Paper
- manufacture and distribute all kinds and all sizes of
paper and film for
printing:Inkjet, Laser, and Large Format Printer depended
upon the requirement
of work.
- best for the beginner up to the professional users
- available in both sheet and roll
2. EZ ART Compatible Inkjet
Cartridge / Toner
- manufacture and distribute high quality ink products
for Inkjet, Laser and Dot
Matrix Printer, compatible to the original brand but less
cost for the printing
and preservation of printing head.
3. EZ ART IT Accessories
- distribute various kinds of computer accessories with
fashionable modernized
design and professional in high quality e.g. Keyboard,
Mouse, Speaker, case for
Digital camera, and CD-ROM case ( CD Project by Targus
) etc.
4. EZ ART One Stop Digital
Printing Shop
- new look of entirely perfect services for printing that
serve customers needs
both In-Door & Out- Door . This service model is the
Business Model for SMEs’
owner who are interested in investment on One Stop Service
in the future.
Business Conduct Policy
Strengthen
the strong points with
executive management team who are professional in printing industry
as following:
1. Mr Surisak Tawansakwut,
Managing Directer, a market
revoluationist who improved Canon’s Image to be “HI-TECH
& LEADER OF IT “ in the feeling and
response of the consumers. He drove Canon up to the leader
of the printer market in Thailand with the maximum marker
shares for many consecutive years. He is the founder of
“ 84 Canon Printer Service Center“ throughout the country.
Thailand is well known by his ability in leading Canon marketing
[Thailand] Co.,Ltd. to the first rank in Asia.
2. Mr Kittiwut Ngarmsomprasert,
Deputy Managing Direter & Director of Sales , a salesman
full of experiences and ability in sales management
for over 20 years, starting from Dietham Co.,Ltd. , Bayer
Co.,Ltd. , and Bunrod
Group. He managed with the firm principle of policy and
clear outlines focusing on the competition in quality of
the products rather than price especially his policy in
promoting marketing activities including sales promotion
and impressive services to the maximum.
3. Miss Maneerat Suknirancharu
, Marketing Director, a first row
marketing woman of IT who focus on the Event Marketing,
a new version of
marketing by using the Principle of Push and Pull. With
her hyperactive
characteristic and creative thinking,she always applies
new marketing ideas to the IT products continuously that
enable her to keep her position and colorful image in the
IT world excellently.
4. Mr.Vinai Narongsaksiri
,Trade Marketing Direter a number one
salesman in the IT market who emphasized on the distributing
channels by
increasing the channels with the means of “ Forest Surrounds
the City “. He
played the important roles of equalizing the Prices of all
markets in the country, that is “ One Price “ which is the
only one sales strategy of the IT world. This is his masterpiece
which give profits to the business of the printer distributing
channels without any Price War and the customers receive
good services from the retailer.
Target
customer:
Our company conducts the business under the concept of customer-oriented;
especially making various choices of products, premium quality
and reasonable price. Research and product development is functioned
to get in line with the needs and pragmatic uses of Thai users.
Our target is set in to 3 groups as:
1.
Super Users or Advance Users:
Users who are excellent expertise in IT area and need advance
applicable products
2. Knowledge Users:
Users who have good knowledge of IT in application and are
considerative in quality, quantity, price and acquaintance.
3. Starter Users or Light
Users:
Users who have just started in IT or want to learn more
in IT, for example, students or beginners in professional
area.
Strategic and Marketing Planning
As for marketing strategy in IT segment, our company applied ‘making
a difference’ and ‘product value added’ to strengthen the strong
points and opportunity in the area of:
1. The company’s fully equipped resources either human resources
or several capitals.
2. Abilities and capabilities in research and product development:
Inventing new product and launching to the market by strong cooperation
of our alliances (manufacturers, partners and customers) enable
us to respond to our customers’ up-to-date needs promptly.
3. Products Quality: the quality is certified by ISO 9000 and
Thailand Best.
As for marketing plan, EASY ART Co.Ltd.
applied “4C’s” concept concerning the customer oriented, as follows:
1.
Consumer
We essentially concern the customers’ needs as the first
priority (Customer Oriented) so that they would receive
optimal benefits, feel worthy and satisfaction from selecting
qualified products from EASY ART 2.
Cost
Optimizing capital management for the consumers to buy our
products at the lowest price. 3.
Convenience
Administrating products distribution in order to make various
channels for the customer to access easily. We have more
than 1,200 distributors all over the country and set up
EASY ART Service Center in the largest IT center, Phantip
Plaza. 4.
Communication
We use another marketing media excluding advertising or
sales promotion such as significant emphasizing ‘Event Marketing’
continuously and emphasizing ‘consumer insight’ marketing.
